Event Design
Busan Expo 2023 is an event design project imagining a World's Fair hosted in Busan, South Korea — an international exhibition held once every five years in a rotating host country. The project reimagines that global stage through the lens of personal memory, translating Busan's identity as the designer's hometown into a cohesive event brand (signage systems, pavilion concepts, promotional materials) built around a fictional host year. The work spans event branding and design across the full guest experience, from concept to visual identity.