.raw
Branding Design
.raw is a skincare brand built around the concept of raw, unfiltered self-acceptance, born from a personal journey of learning to embrace skin imperfections like acne and acne scarring. The brand's identity translates that vulnerability into a visual language of natural, honest beauty (minimal packaging, organic textures, an unretouched approach to imagery) rather than the polished perfection typical of the skincare industry. The project spans full branding design, from naming and concept development to visual identity systems that reflect the brand's core message of self-love through imperfection.
Photo Credits to Angela Roma